Sonya Ede-Williams has spent over 18 years in National publicity managing all phases of strategy for films distributed by Paramount Pictures and a host of others.  During her tenure at the studio, she developed campaigns on over 50 critically acclaimed films including releases from Dream Works Animation, Nickelodeon Movies, MTV Films and Dream Works Pictures.  Some of her credits include “Dreamgirls,” “Shrek the Third,” “The Longest Yard,” “The Last Holiday,” “The Italian Job,” “The Manchurian Candidate,” “Indiana Jones and the Crystal Skull,” and “Shaft”

   She launched SYE Publicity in 2008 crafting award-winning campaigns catering to the Urban & Faith Consumer.  She served as the Agency of Record for Universal Pictures with such titles as “The Express,” “Fast Five,” “Bridesmaids,” “The Adjustment Bureau,” “Despicable Me,” “Wanted,” “Get Him to the Greek,” and many others.  She also developed campaigns for Disney; Roadside Films; Summit Entertainment; Paladin; The Weinstein Group as well as Paramount Pictures, of which her credits include “Good Hair,” “Hall Pass,” “High School Musical,” “Next Day Air,” “Blood Done Sign My Name,” “BOY,” “The Soloist” and “Madagascar.” 

   In her role as Director Marketing, Worldwide Publicity & Promotions at Twentieth Century Fox Home Entertainment, she executed both traditional and nontraditional tools to drive awareness on campaigns from Searchlight Films as well as Acquired & Catalog properties.  Some of her credits include the award-winning “Birdman,” “12 Years a Slave” and “Wild.”   

   She was instrumental in the multi-city Anniversary tour for the 20th Anniversary of “The Sandlot,” The 30th Anniversary of “The     Terminator,” with James Cameron, Gale Anne Hurd and Arnold Schwarzenegger as well as the launch of MGM 90th Anniversary which kicked off a year-long celebration of iconic titles the TCL Theatres. 

   She is a Nominating Member of the NAACP Image Awards, a Member of the National Association of Black Journalist Arts & Entertainment Task Force and Los Angeles Branch Member of the Council of Urban Professionals (CUP).  She served for over eight years on the Publicity Guild Award Committee (Local 600).   She has lectured Marketing & Public Relations at UCLA, Cal State, Dominguez Hills and UC Riverside.

   Sonya has also been member of the Talent Relations Host Committee, working the red-carpet at the Oscars® for the Motion Picture Academy of Arts & Sciences for the last twelve years. 

   

 

 


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